THINGS YOU SHOULD KNOW ABOUT THE PENGUIN UPDATES.
Top search engines update their search criteria constantly to ensure that they will always provide updated, relevant and useful information to its users. Any search engine update, once it is implemented, must also be adopted by the websites if they want to ensure strategic placing in almost all of the results generated by these search engines. Since it is always important that your site is ranked strategically and effectively in all the major search engine results to ensure that it gets optimum visibility and potential for sales.
As such, many online digital marketers and SEO companies have felt the need to always align their marketing strategies to it. As most digital marketers and SEO professionals have discovered, making sure that site is updated and running with the latest search engine optimization is often a difficult and quite a daunting task. To the inexperienced individual, they might not be aware of it but these constant changes and updates that are done to search engine processes, are what influences the online digital marketing trend as you see it now. Ignoring this would be a grave mistake, penalties can be imposed as well as the possibility of losing your strategic placing in the search engine results.
Though when you consider it properly, the changes implemented by these search engines are mostly geared to providing the user an improved overall experience and great results in all of their searches. This means eradicating any spamming strategies and keyword stuffing whenever possible, to ensure that only relevant and related results are generated at all times.
One of the known updates that online digital marketers are currently familiar with, would be the penguin 4 update.
The update was implemented in order to guarantee that whenever the search engines would find results and information, it is what is appropriate and are only the right ones with good, useful content. This works both ways because, the user gets the results they wanted at all times, while the search engine gets the loyalty of the user and would be their go-to site whenever they need to search for or look up something on the internet.
The update was able to determine the sites that have duped the system for quite some time, penalizing them by removing them from the generated results entirely or just by putting them on lower rankings. In effect, it had resulted in millions of websites losing their strategic positions in the search engine results.
So, unless you want your site demoted or be totally removed from all the search results, make sure that only natural links are present in your site and that you have nothing but good content to boast of.