Trade stand entertainment can be used in different types of production to provide a specific experience to participants, present products, among other functions. However, to obtain good results, the environment needs to be very well thought out and planned.
It is important that, when passing through the place, people are interested in stopping and knowing more about what is being presented. But how to achieve this? The answer you check throughout the publication!
Stand functions at eventsAn event can have several stands, as in the case of fairs, or have some to sell products, give visibility to sponsors and provide different experiences.
See some examples of the function of the stand in events:
Give prominence to sponsoring companies;Sell products and services;Present releases;Offer some type of service;Provide varied experiences to participants;Count on the participation of an illustrious figure for a chat, photos or autographs.As you can see, the stand is a very versatile component that fits very well at fairs, lectures, conferences, music festivals and much more!
3 Tips for creating a stand at eventsBut how to create an attractive stand at events that achieves the intended objective? Check out the tips we’ve prepared to create impactful environments of the highest quality.
1. Define the function of the stand at the eventWhat will be the role of the stand at the event? It can be either commercial or entertainment bias or both. Defining the role clearly is necessary to have a direction of the best way forward.
2. Planning is keyWhether to organize an entire event or just a stand, you need to plan ahead. Never underestimate the stand for being something smaller, after all, even if in reduced proportions it is necessary to take care of a series of details to reach the intended objective.
There are many issues to deal with, such as the assembly of the structure, the decoration, the way in which the elements will present themselves. Even if you hire specialized professionals for each function, it is necessary to monitor the execution of the processes to ensure that the result will be as expected.
3. Position the stand in a strategic locationIf the stand is located in an area where there is not much movement of people, its objectives will hardly be achieved. So, it is necessary to think of a strategic location, which has enough space for the desired measures and is easily accessible.
For this, it is necessary to put yourself in the public’s shoes and identify the areas with the greatest movement. Some examples include the paths to the food court and restrooms, in addition to environments aimed at resting and charging cell phones.